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• Research, competitive strategy, and situation analysis
• Measure consumer, brand, and category insights
• Plan actionable creative briefs and key deliverable lists
• Define messaging, tone, and content management structure
• Brief creative team on new delivery platforms, channels, and trends 


• Account and client relationship management
• Process and project leadership, including team building, budgeting, and profitability
• Design firm and studio management, including people management
• Proposal writing and new business development
• Vendor relationship management and direction, as well as printing supervision and art purchasing


• Develop presentations, pitches, and creative firm marketing materials
• Research and report on design industry professionals and trends
• Craft copy and concept ideas