- sketches1
The following slides are a series of the thought process and initial approaches for the final illustration. STEP 1--Concept development
- sketches2
The following slides are a series of the thought process and initial approaches for the final illustration. STEP 2--Approach exploration.
- sketches3
The following slides are a series of the thought process and initial approaches for the final illustration. STEP 3--Final pencil sketch submitted for approval by client.
- sketches4
The following slides are a series of the thought process and initial approaches for the final illustration. STEP 4--Final color pencil illustration with modifications suggested by the client.
- Illustration detail
A detail of the final hand drawn illustration before it is worked on and modified in Photoshop.
- PhotoshopCorretions
After the final colored pencil illustration is completed it is scanned into Photoshop, modified and color corrected for printing on the various materials.
- FinalBrochure
The final illustration is used on a series of printed materials for marketing the product.
- Stickers1
These are a series of illustrations produced for gift tags which also included the corporate branding as a reminder.
- stickers2
THE INITIAL CONTACT Normally, clients through a phone call, text, or email seek us out. The first contact is usually very brief— sometimes we are just asked whether we are available to work on something to be delivered within a few days. After confirmation of the brief, budget and delivery date, we came up with some rough concepts. Roughs are quick ideas for layouts Some jobs don't require roughs, but we usually do them for personal reference. The client liked our suggestion to try something around giving an oversized sweater so all the roughs revolved around this central idea. THE ASSIGNMENT We realize that the actual process of work remains a mystery to many people we’ve talked to. We've put together this page to explain how we created the illustration “Not Another Sweater” for a financial service corporation. Every illustrator has their own way of working— all we are showing is our way of going about things. We hope you enjoy it! |
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THE FINISHED SKETCH The client picked out the rough they liked best, and We then worked on a more finished sketch based on that. Sometimes there are changes, but fortunately not for this project. We encourage clients to confirm as many changes at the sketch stage. It’s more difficult or impossible to correct things at the final artwork phase. Rendering the artwork As digital illustrators, we create almost all our artwork on the computer using Adobe Illustrator and Adobe Photoshop. We imported the final sketch into Photoshop and correct the artwork for printing. It is very much like painting or drawing the old fashion way; individual portions are hand drawn and colors are picked out. It is convenient to have the “undo” at your fingertips!
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THE COMPLETED ARTWORK The final artwork was checked, and a high-resolution file was prepared. The print-ready file was uploaded to my server, and we sent the client a note to say the work is done. We gave a link to download the final file. The client was very impressed and asked for additional illustrations for gift tags for the holiday season. The final direct mail marketing piece is one of the 100 year-old corporations history partly due tot he illustration on the cover. Other case studies: |
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